

Note, not all the stores carry all platforms of the game. So far at retail, we’ve sold more than 200,000 units: Hopefully, it is bringing more kids, families, and an all around wider audience to our game that otherwise wouldn’t have considered it. Although it was a huge pain, at the end of the day, we think our game benefits from being available at retail. We’ve learned a lot of crazy things about retail: how small the margins are, how long and arduous the process is of creating and shipping discs/carts, how difficult and finicky retailers can be to work with, and much, much more.

Our big push last year was getting Shovel Knight at retail with the game and the amiibo figure. In an average month, Nintendo 3DS almost sells twice as much as Steam.

Some interesting facts about our sales trends:

We plan to release in Japan in June on Nintendo 3DS and Nintendo Wii U. Also of note, we have still not released the game in Asian territories. The Amazon Fire TV also released in September of 2015 – which is rather late when compared to everything else and a tall order to catch up to. Although Amazon Fire TV does not have enough sales to appear on the graph, it’s a bit tricky to measure because Shovel Knight was packed in with 50,000 consoles, and those sales are not accounted for in the graph. Keeping our game at full price has been a major part of our strategy as we believe players will be more invested in the game and therefore hopefully, enjoy it more if it isn’t bought at a bargain bin price. Every platform except Sony’s systems have gone on sale during some major holidays, but none of them have ever been sold for more than a 33% discount. The Nintendo Wii U, Nintendo 3DS, and Sony PS4 are also naturally higher in sales as they received full retail releases in October 2015. Our Sony and Microsoft versions did not come out until April 2015, 9 months after our initial release on PC and Nintendo systems. Before you save the graph above for your next platform vs platform discussion, there’s a few key items that are worth keeping in mind:
